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How Braze is moving AI decisioning and governance closer to the Marketer

Customer Engagement platform provider Braze has announced several new additions to its AI portfolio, continuing its effort to bring one-to-one decisioning to more customer journeys. These new additions focus on giving Marketers more control over AI-driven decisioning and agentic automation, while also ensuring clear governance over what agents do.

Self-service AI decisioning

Last year, Braze announced BrazeAI Decisioning Studio Pro, an agentic decisioning/personalization layer that uses reinforcement learning to determine the right channel, message, offer, timing, and frequency for individual customers. Reinforcement learning is a form of machine learning that continually learns what works best for the customer and adapts the experience accordingly. Agents in the Pro version of the Studio are highly customizable and configured by forward-deployed data scientists.

Braze has now announced an entry tier for Decisioning Studio called Decisioning Studio Go. It’s for marketing teams that want to replace static rules and manual AB testing. Marketers use...

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Turba Labs, which develops tech for optimizing AI infrastructure by creating digital twins of data centers, emerges from stealth with $52M seed and Series A

Featured Podcasts Training Data: Google's AI Infrastructure Chief, Amin Vahdat, on the Physics & Economics of Frontier AI Sequoia Capital partners host conversations with leading AI builders and researchers to develop a deeper understanding of the evolving technologies and their implications. Subscribe to Training Data. Invest Like the

AI Solved One Math Problem and Everyone Freaked Out. It Just Cracked Hundreds More.

Since you last thought about math, the people who think about math every day have been freaking out. A month ago, when OpenAI announced that one of its powerful internal models had cracked a notoriously difficult Millennium Prize Problem, it looked like the most spectacular demonstration yet of AI’s

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ZEE5 and Google Cloud Collaborate to Reimagine Content Discovery with ‘Clips’

Built with Google Cloud, the technology combines Gemini models, multilingual speech AI and computer vision to identify high-engagement moments and automatically transform long-form content into short-form vertical videos at scale ZEE5 and Google Cloud are collaborating to transform how long-form entertainment content is processed and surfaced for discovery through Clips,

IndiaAI Mission Expands AIKosh Engagement to NIT Andhra Pradesh

The IndiaAI Mission, under the Ministry of Electronics & Information Technology (MeitY), Government of India, organised the AIKosh University Engagement Programme (UEP) at the National Institute of Technology (NIT) Andhra Pradesh to expand student access to national AI resources and strengthen India’s AI talent ecosystem. The programme brought together

Self-service AI decisioning

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Turba Labs, which develops tech for optimizing AI infrastructure by creating digital twins of data centers, emerges from stealth with $52M seed and Series A

AI Solved One Math Problem and Everyone Freaked Out. It Just Cracked Hundreds More.

ZEE5 and Google Cloud Collaborate to Reimagine Content Discovery with ‘Clips’

IndiaAI Mission Expands AIKosh Engagement to NIT Andhra Pradesh