How Ashirvad CIO Vipin Rustagi built a digital benchmark in an industry late to technology
Manufacturing has spent the last decade chasing a familiar arc: automate a machine here, digitize a workflow there, and call it transformation. But a quieter shift is underway across the sector. Enterprises are moving past isolated automation wins toward something harder to build — a connected, data-driven operating model that spans the shop floor, the supply chain, and the last mile of customer engagement.
Few industries illustrate this shift more candidly than PVC and pipe manufacturing — a segment not typically associated with cutting-edge technology. Yet Ashirvad by Aliaxis, part of the Belgium-headquartered Aliaxis Group that operates in more than 40 countries, has used that very gap to its advantage. Vipin Rustagi, CIO of Ashirvad, has spent recent years pushing the company from a digitized enterprise to a genuinely data-driven one — and he’s refreshingly candid about both the progress and the work still ahead.
“PVC and pipe manufacturing, as...
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