How Apple can win the smart home
This week, Apple is hosting its first-ever dedicated smart home event. While the company hasn’t shared details about what it will reveal at the “Welcome Home experience” in New York City on Tuesday, October 13th, it doesn’t take an army of internet sleuths to deduce we’ll get news about Apple Home — specifically, new hardware. Apple finally seems to be taking the smart home seriously.
According to Bloomberg, Apple will release a smart home display alongside a refreshed HomePod Mini and Apple TV. The display, which MacRumors reports may be called HomeView, is arguably Apple’s first dedicated Apple Home hardware since it launched the HomeKit platform in 2014. As exciting as this is (and I’ll be there in person to check it out), the real shift will be bringing Siri AI and Apple Intelligence into the home. Apple is years behind Google and Amazon in smart-home hardware,...
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