How AI-powered roleplay simulation is transforming sales training
By Gaurav Mishra, Founder and CEO, Proshort AI
For decades, sales onboarding has followed a familiar pattern. New hires spend weeks studying product manuals, listening to recorded calls, and shadowing experienced colleagues before speaking to customers independently. While these methods establish foundational knowledge, they frequently do not effectively connect the understanding of what to do with the ability to execute in a live customer conversation.
B2B sales organisations lose roughly 35% of their reps every year, with SDR turnover reaching as high as 45%. Replacing a single SDR costs employers nearly $100,000 once recruiting, onboarding and lost productivity are factored in, a cost that compounds with every rep an organisation loses during a slow or ineffective ramp.
That gap is widening as enterprise buying grows more complex. Modern sales representatives are expected to navigate technical discussions, manage multiple stakeholders, respond to objections in real time and adapt to different customer...
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