How AI is reshaping insurance: Inside ICICI Lombard’s technology-first transformation
Artificial intelligence is rapidly moving from pilot projects to the core of insurance operations. From underwriting and customer engagement to claims servicing and product personalization, insurers are leveraging AI and automation to simplify processes, improve decision-making and deliver more seamless customer experiences.
ICICI Lombard’s launch of 25 new offerings to mark its silver jubilee reflects this shift. While the announcements span health, motor, home and travel insurance, the larger story lies in how the insurer is embedding AI and digital technologies across the insurance lifecycle to create a more intelligent and connected operating model.
One of the most significant developments is the company’s AI-powered health underwriting platform. Traditionally, underwriting has been a manual and time-intensive process involving multiple touchpoints and document verification. The new platform enables customers to complete a guided digital journey, with AI evaluating responses in real time against underwriting guidelines. The result is faster policy issuance, greater...
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