How Adexo Splits Ad Work Between AI and Humans
Every ad tech company now describes itself as AI-powered. The label has been stretched so far that it barely means anything. Some tools genuinely automate decisions. Others add a chatbot to a dashboard and call it innovation.
So the useful question about any platform in this category isn't whether it uses AI. It's which parts of the job the software handles and which parts still depend on people. Adexo Advertising, a Minneapolis-based AI advertising platform for local and service-based businesses, describes a hybrid model, which is a more honest starting point than the fully autonomous pitch many competitors make.
Why Automation Alone Rarely Works
Google's Performance Max and Meta's Advantage+ campaigns are already heavily automated. Both still depend on inputs that a person has to get right: the correct conversion event, a sensible service area, a real offer, and creativity that matches what the business actually sells. When those...
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