Hostinger cut server response times by 35% – here's how to speed up your website even further

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When Hostinger told me that they had cut server response times by 35%, all without investing in additional hardware or infrastructure, I was both impressed and intrigued.

Typically, hosting providers have to invest a notable sum to improve response times – the cost of which is then handed back to users in the form of subscription increases.

I wanted to know more. How did they do it? What does better server response times actually mean for users? Will subscription costs increase?

I caught up with Mario Bañares Colastra, Head of Web Hosting at Hostinger, to get some answers.

Interview with:

Interview by:

Why did Hostinger decide to look at altering code and architecture instead of investing in more hardware or infrastructure?

We had already looked at the hardware route. Putting the CDN on all web hosting plans would have required roughly doubling our server count. Making the CDN itself...

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