Hold up, there’s a new Twitter in the town

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You read that right. There is a new social network called “Twitter.now” on the block, and it’s being operated by a startup called Operation Bluebird, whose founding team includes former Twitter trademark counsel Stephen Coates.

As ArsTechnica reported, X sued the company last year and asked a Delaware judge to issue an injunction to stop Operation Bluebird from launching a social media platform called Twitter. But Operation Bluebird argued, per a petition last year, that X had let go of trademarks like “Twitter” and “Tweet.”

Coates said in a LinkedIn post that the company is not trying to recreate Twitter. “When X Corp. retired the Twitter brand, we saw an opportunity to build something new: a public square organized around trust, transparency, and user choice,” he said.

“Twitter.now is not an attempt to recreate the old platform. We are building a different service, with trust signals that provide context...

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