Hint, a new AI startup co-founded by Martha Stewart, offers an AI assistant for homeowners

https://techcrunch.com/wp-content/uploads/2026/07/Hint-Founding-team-Credit-Kathryn-Cooper.jpg?resize=1200,800

Martha Stewart is entering the AI software era in the most Martha Stewart way possible: she has joined the co-founding team at Hint, an app that leverages AI technology to manage the tasks surrounding home maintenance and management. With the Hint app, which launches today, homeowners can tackle challenges around maintenance schedules and tasks, energy management, learn about their soil and air quality, weigh insurance claims, and more.

It can also serve as storage for various contracts, files, and invoices related to the home and its upkeep, which can be queried through the built-in AI assistant.

Co-founder and CTO at Hint, New York-based Kyle Rush, says the home and hospitality empire founder lives nearby and is “very involved” with the startup, but not a financial investor.

“She’s a real co-founder with a serious stake in equity, and she does work for the company and the app. She’s not a figurehead....

Copyright of this story solely belongs to techcrunch.com. To see the full text click HERE