Here’s the Truth About Whether Meta’s NameTag Face Recognition Tech ‘Exists’
Does a software feature exist if its code has been deployed to the devices of millions of people but they can’t use it yet? Not if you work at Meta.
The company’s executives have spent the last few weeks making this semantic argument about NameTag, the in-development face-recognition system that Meta built for its smart glasses. The inevitable result is confusion, but that’s easy enough to clear up.
On June 4, WIRED reported that Meta included robust—but inactive—code for NameTag in Meta AI, the companion app for Meta Ray-Ban glasses that has been downloaded tens of millions of times. In response to our story, Andy Stone, Meta’s vice president of communications, responded in part by writing on X, “Here's a thing: Wired reports Meta didn't answer several questions about how this will work. How could we? The feature doesn't exist!” Meta removed the NameTag codefrom Meta...
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