Here comes new Siri again

Apple has been on its back foot, AI-wise, for the past few years. But in a strange way, playing from behind might not be such a bad move.

At WWDC on Monday, Apple appears to be getting ready to reintroduce us to the new Siri. Again. As a reminder, we met the new Siri in 2024 when Apple “launched” Apple Intelligence. Siri came with a new glowing border, different voice options, and the ability to punt questions to ChatGPT. The whole “Intelligence” bit of the Siri redesign was coming soon, Apple promised. It didn’t. In fact, its promotion around Apple Intelligence was so misleading that the company is settling a class-action lawsuit and has to pay iPhone owners for the features it never shipped. The funny thing is, by fumbling the ball so badly, Apple might have just fallen backward into an advantageous position.

Let’s be clear; if...

Copyright of this story solely belongs to theverge.com. To see the full text click HERE