Here are all of the Apple price hikes

https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/268386_iPad_Air_M4_AKrales_0129.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200

iPads, iMacs, and even the MacBook Neo have all gotten price increases today as a result of the ongoing RAM crisis.

by Andrew Liszewski

Jun 25, 2026, 4:31 PM UTC

Photo by Amelia Holowaty Krales / The Verge

Andrew Liszewski is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.

Following an interview with The Wall Street Journal earlier this month where Tim Cook hinted at upcoming price changes, Apple officially raised the prices on many of its hardware offerings today. They include iPads, Macs, smart speakers, and even the affordable MacBook Neo. While Cook said the company has tried to “shield” customers from price increases as the cost of memory and storage has recently surgedthanks to AI companies stockpiling RAM and SSDs for data centers, Apple has finally joined companies...

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