Heineken CIO uses AI to operationalize data-driven decisions
ORLANDO, Fla. — After ChatGPT’s launch created a massive generative AI wave, CIOs were tasked with carving out which use cases actually made sense for their teams.
It’s the journey of Frank Iannella, U.S. CIO and SVP for digital and technology at Heineken, who said he’s spent the last two years honing the beverage company’s AI strategy. At that point, the tech team had already been rethinking how to better turn company data and insights into action, but generative AI was quickly added to the fold.
“Part of this is being enabled by this new technology — AI,” Iannella said during a session at the Gartner IT Symposium/Xpo in October. “It’s a new part of our toolkit.”
AI systems are being used throughout various parts of Heineken’s business, Iannella said, such as its supply chain and sales. Iannella and his team have overhauled some key areas of their functions such...
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