Have Salesforce customers been heading down the wrong path with their idea of Headless 360? CMO Patrick Stokes does a little course correction
CEO Marc Benioff calls it “probably the most exciting announcement” of the past three months for Salesforce. So why are customers seemingly confused by what the firm has to say about its Headless 360 offering?
That was a topic aired during the post-earnings analyst call with Salesforce management last night and while what emerged wasn’t a full scale course correction, it did suggest a need for clarification to get the real message across better. Benioff noted:
This was the quarter where as we used the word Headless for the first time, we talked about it at TrailheaDX. I used it in a tweet, the tweet went really viral. It was a surprise to me, I'll be honest, because...the system was always built to be API-first. It has always done massive amounts of transactions and complex transactions. We've always reported those API figures. And now we even have a...
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