‘Have I done my job away?’ - Celonis’ Kerry Brown on trust, work and AI

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We are in the phase of a new wave of technology with AI where most of the discussion centers on the technical: security and governance, model capability, data management, process design, agentic AI management, and cost sensitivity. This is normal in the early stages of a new technology disruption. The first questions are always: how can we technically take advantage of this given our current estate and state of play? But as the dust settles and as the ‘wow’ factor dies down, I believe that we will enter the next, more significant, phase: change management and organization re-engineering.

I recently commented on a diginomica piece on LinkedIn, focused on AI token costs, saying:

I think there's also a point that's sometimes overlooked in these discussions: changing behaviors, business models and ways of operating. When SaaS came along there was also a lot of talk then about pricing concerns because of...

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