Hasbro, Mattel and Others Reveal Their Brand-New, Must-Have Merch at SDCC 2026
San Diego Comic Con kicked off earlier this week, ushering in an early Christmas for nerds like us. The annual event runs through July 26 and offers up our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.
Plenty of gear is already available for purchase or preorder online, and CNET’s shopping experts have put together a list of all the SDCC must-haves below. We’ll continue to update this list as we get new drops throughout the event, so be sure to check back often.
It’s also worth noting that new merch like this can sell out in a flash, so if you see something you want, you should get your order in sooner rather than later.
Best new merch from SDCC 2026:
Hasbro: Collectibles for Zelda, KPop Demon Hunters and more
Hasbro...
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