Hasbro, Mattel and More Reveal New Must-Have Merch at SDCC 2026
San Diego Comic Con kicked off this week, which means it’s basically Christmas for nerds right now. The event runs through July 26 and is bringing us our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.
Plenty of gear is already available for purchase or preorder online, and CNET’s shopping experts have put together a list of all the SDCC must-haves below. We’ll continue to update this list as we get new drops throughout the event, so be sure to check back often.
It’s also worth noting that new merch like this can sell out in a flash, so if you see something you want, you should get your order in sooner rather than later.
Best new merch from SDCC 2026:
Hasbro (Collectibles for Zelda, K-Pop Demon Hunters and more)
Hasbro is...
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