Half of Brits admit they still don't know what a data center is
- Just 52% of Brits are familiar with the concept of a data center
- Positive sentiments are down, while negative perception is up
- This report calls for greater transparency and public engagement
New research has revealed only one in two (52%) Brits are aware of the term data center, but despite growing awareness (with the figure up from 40% in 2024), three in five (59%) are still unsure about what a data center is or what it does.
Despite slow growth in awareness and a UK designation for data centers as Critical National Infrastructure (CNI), fewer people believe data centers have a positive impact on the digital services they use both at home and in work.
Today, only 37% of British citizens see them as having a positive impact, down from 48% two years ago. On the flip side, negative perception has risen from 4% to 15% in the same period,...
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