Haier Partners with UEFA Champions League from 2027/28 Season
Haier, the world’s No. 1 global major appliances brand for 17 consecutive years, announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season.
The four-year partnership, running from July 1, 2027 to June 30, 2031, grants Haier exclusive worldwide rights in the home appliances, televisions and commercial display screens categories across a range of UEFA club competitions, including the UEFA Champions League.
More than a commercial sponsorship, the collaboration outlines Haier’s transition from a globally recognized appliances company towards developing a deeper relationship with consumers worldwide.
From Global Recognition to Global Connection
Over the decades, Haier has established a strong local presence across more than 200 countries and regions, with leading positions in over 30 markets.
This global presence is supported by a network of 10 R&D centers, 35 industrial parks and 173...
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