Haier India Partners with Sony LIV to Bring Roland-Garros 2026 to Connected TVs, Amplifying Haier’s Global Tennis Association
Haier, the world’s No.1 global major appliances brand for 17 consecutive years, proudly continues its association with Roland-Garros as the Official Partner of the prestigious Grand Slam tournament. Reinforcing its Sport-O-Tainment strategy to engage consumers through sport-led experiences, Haier India has partnered with Sony LIV to bring Roland-Garros 2026 to audiences across Connected TVs, enabling tennis fans to enjoy an immersive viewing experience from the comfort of their homes.
As one of the world’s most prestigious tennis tournaments, Roland-Garros represents the perfect convergence of sporting excellence, innovation, and lifestyle. Through this partnership, Haier continues to strengthen its global brand presence while showcasing how connected, people-centric technologies elevate everyday living through intuitive and meaningful experiences. Guided by its global philosophy, ‘Play with the Number Ones’, Haier has built a strong international sports partnership portfolio spanning some of the world’s most celebrated tennis events, including the Australian Open, Mutua Madrid Open, Rolex...
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