Guitar company D’Addario admits that AI music was used in a promotional video
Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.
After weeks of controversy and speculation, music company D’Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing digital noise, and the use of AI-assisted mastering tools from LANDR and Logic. But now the company has edited its original Instagram post denying the use of generative AI to say it was wrong.
In a lengthy update to its post from July 29th (embedded at the bottom), it said:
We got this wrong. We’ve completed a full review and confirmed that Suno Studio was used to regenerate the original...
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