GTA 6 Hits Record 89% Preorder Rate For $100 Ultimate Edition
The hype and anticipation surrounding Grand Theft Auto VI are off the charts. This was already made clear based on the massive amount of views the upcoming game's first and second trailers racked up, but what some may find surprising is that the title's higher price tag (compared to past releases) is not swaying buyers in the slightest. In fact, 9 out of 10 preorders are for the more expensive $100 Ultimate Edition, according to digital intelligence firm Sensor Tower.
The figure highlights an extraordinary level of consumer demand for the franchise's next big installment, far exceeding typical industry benchmarks for special edition video game launches. Granted, special or collector's editions naturally perform well during the initial preorder window because early buyers tend to be the biggest fans. However, analysts note that the ratio of GTA 6 is entirely unprecedented across the gaming industry.
"I have never seen a 90%...
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