Grok Bot users accuse xAI of an "indirect rug pull" after usage cuts, as Musk blames unsustainable costs
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Winners & losers: It appears that even the richest man in the world has had to acknowledge that the cost of running AI is spiraling out of control. Elon Musk just admitted that Grok Bot users are hitting their usage limits much faster than usual this week due to "unsustainably high" costs relative to the revenue it generates.
Musk made the admission in a reply to an X user who asked for a usage reset after running out 4 days early. They added that lots of people had complained about their usage running out quickly over the last week.
"The cost of serving Grok Bot was unsustainably high relative to revenue," Musk replied.
– Elon Musk (@elonmusk) November 1, 2026
Unsurprisingly, many people aren't happy about this. Grok users who say they never...
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