GoPro warned it may not survive. The AI memory crunch is killing companies that make things people hold.

https://media.thenextweb.com/2026/06/gopro-going-concern-ai-memory-crisis-default.avif

TL;DR

GoPro issued a going-concern warning after memory prices rose 80-115%. Revenue fell 26%. It’s exploring a sale, a defence pivot, and 23% staff cuts.

GoPro warned on Monday that there is “substantial doubt about the company’s ability to continue as a going concern.” The action-camera maker reported a 26% revenue decline in Q1 and expects to breach several loan covenants. Shares fell as much as 14%.

The cause is memory. GoPro said its earnings forecast has been “significantly impacted” by an 80% to 115% increase in memory prices. In April, suppliers informed the company of a planned reduction in memory supply that would further reduce forecasted sales. The same DRAM reallocation that is killing the cheap smartphone is now threatening to kill GoPro.

The mechanism is the one we detailed last week.Samsung, SK Hynix, and Micron have redirected wafer capacity from consumer DRAM to...

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