Google's New 'Search Profiles' Could Help Publishers Shine Amid Recent AI Changes
Late last week, Google introduced Search profiles, a new way to spotlight publishers and content creators on Google Search. These profiles are dedicated pages that display recent articles, videos, websites, and social posts from a particular person or source. Google says these profiles will help audiences find accurate, up-to-date information about specific outlets and give publishers more control over how their work appears in Search and Discover.
Each Search profile functions like a unified portfolio. Search users can see a publisher's "About" information, social profile links, and recent articles or videos. Publishers can pin specific links to the tops of their Search profiles, showcasing works they believe are particularly eye-catching.
A "Follow on Google" button lets a user subscribe directly to a source, with followed publishers more likely to appear in that user’s Discover feed. The company also says that Search profiles do not change how traditional web search...
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