Google's Biggest Health Announcements: New Fitbit Air, Goodbye Fitbit App and Hello 'Coach'
The Fitbit name is fading. Here's what Google is replacing it with and what it means for you.
3 min read
Google is reshaping its health portfolio with three announcements on Thursday that signal a clear shift from hardware-led tracking to software-driven coaching.
There's a new fitness tracker, a rebranded app and an AI health coach that's graduating from beta. Not all of it will land as welcome news (especially for longtime Fitbit users), but together, it's a clear signal of where Google thinks health tech is headed next.
New hardware: The Fitbit Air
Google's newest wearable is the Fitbit Air, a $100 screenless fitness band and a direct play at the growing category of training-focused trackers like the Whoop band. There's no display, no notifications and no time-telling, just passive health tracking while the app decodes all that data to figure out your personalized fitness plan.
The band...
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