Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.
TL;DR
Google announced five updates to AI Overviews and AI Mode designed to send more traffic to publishers, including a Further Exploration links section, subscription labels, and inline link context. The changes arrive as AI Overviews face a 58 per cent click-through rate decline, antitrust lawsuits from Penske Media, and EU investigations into whether Google is cannibalising the web content its business depends on.
Google has a publisher problem. AI Overviews, the AI-generated summaries that now appear at the top of search results for a growing share of queries, have been correlated with a 58 per cent reduction in click-through rates to the websites whose content those summaries are built on. Penske Media has filed an antitrust lawsuit. The European Publishers Council has filed a formal complaint with the European Commission. A third of publishers surveyed say they will block AI Overviews once the tools to do so become available....
Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE
