Google’s $100 Fitbit Air has no screen. The product it is actually selling is a $10-a-month AI health coach.
TL;DR
Google launched the Fitbit Air, a 100 dollar screenless fitness band that rivals Whoop’s hardware design but undercuts its subscription by more than half, paired with a Gemini-powered AI health coach at 10 dollars a month. The device launches alongside a forced migration of Fitbit data to Google accounts by 19 May and a rebranding of Fitbit’s software as Google Health, raising privacy questions about the company’s handling of sensitive health data.
Google spent 2.1 billion dollars buying Fitbit in 2021, three years dismantling the brand, and on Thursday launched a 100 dollar device with no screen, no buttons, and no independent functionality to bring it back. The Fitbit Air is a soft fabric band with a five-gram sensor pack underneath that tracks heart rate, steps, sleep, blood oxygen saturation, and heart rate variability.
Google Health App, source: Google
It cannot display a notification, make a call, or tell...
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