Google wants publishers to install a button that makes readers pick them
Google is giving publishers a button to put on their own websites. Clicking it adds that publisher to a reader’s preferred sources on Google.
It is one of three personalisation changes the company announced on Thursday. The other two are a chatbot for tuning the Discover feed, and topic controls for audio news briefings.
Mrinalini Loew, who runs the Google Search ecosystem team, framed all three as giving readers control “while helping publishers build stronger, direct connections with their readers”.
The button is the part with something in it for the people who make the articles.
What the button does
A reader clicks it on a publisher’s page. Google adds that site as a Preferred Source, then returns the reader to the spot they left.
That return trip is the difference. The badge Google introduced earlier this year dropped readers into Google’s own source preferences tool instead, Search Engine...
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