Google takes on AirTag with the new $29 Pixel Tag
Alongside its announcement of a new lineup of Pixel 11 smartphones, Google on Wednesday introduced its answer to Apple’s AirTag. At its livestreamed “Made by Google ’26” event, the company unveiled a new product designed for keeping track of your valuable items: the $29 Google Pixel Tag.
Similar to how Apple’s AirTag leverages its network of iPhones to find lost devices, the new Pixel Tag taps uses Google’s Find Hub network, which taps into Android devices around the world. Android users can add the tag to their phone’s built-in Android Find Hub, which is already used to help users find their lost Android smartphones and other devices, similar to Apple’s Find My.
Helpfully, you can locate and ring your Pixel Tag directly from your Pixel Watch, too, not just your phone.
Where the Pixel Tag differs from AirTag is in its look and feel.
Apple’s lost-item finder is...
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