Google Search lets creators know more about their reach
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called “platform properties,” Google says that you’ll be able to “easily track which search terms lead people to your Instagram, TikTok, X and YouTube content on Search, and see exactly how your audience is interacting with your posts,” according to a blog post.
The new feature continues Google’s push to make Search more of a hub for everything creators and publishers do online. In June, Google started lettingbig creators and publishers claim dedicated profiles in Search that can feature links to other platforms and pin videos from TikTok and Instagram....
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