Google Really Needs You To Know It Cares About Smart Glasses Privacy

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Public trust in smart glasses is very important for selling lots of smart glasses.

The world has changed in the ten years since Snap first launched its camera-equipped Spectacles. Not only has the smart glasses market grown, the number of people sharing videos online has also jumped significantly. Nowadays, thanks to the rise of platforms like TikTok and Reels, anyone can be an influencer. And the possibility of innocent passersby inadvertently being included in a viral clip is far higher than it was.

It is in this climate that Google launches its intelligent eyewear devices today. This year has already seen Meta catch heatfor what people called its "pervert glasses" or "creep glasses." In addition to making people feel uncomfortable about being spied on or filmed without their consent, the controversy has also discouraged existing users of those glasses from continuing to wear them, not to mention possibly...

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