Google overhauls its AI plans - which one should you now choose?

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ZDNET's key takeaways

• Google has introduced a cheaper AI Ultra plan at $100 a month.
• The full Ultra Plan is now $50 cheaper at $200 a month.
• Certain AI Pro subscribers also get YouTube Premium Lite for free.

Looking to subscribe to one of Google's Gemini AI plans? That decision just got trickier thanks to the latest changes. Yes, Google has rejiggered its various AI plans with lower prices and more features.

Also: Google I/O 2026 live: The latest updates

At its I/O conference on Tuesday, Google kicked off another variant of its most expensive AI Ultra plan, but with a lower price tag. Aimed at developers, tech workers, and creative pros, the lower-cost version will run $100 a month. At that price, the subscription offers the following benefits.

• A usage limit five times higher than the AI Pro plan...

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