Google might launch a ‘Pixel Tag’
The company may be releasing its own take on an AirTag-like item tracker.
by Jay Peters
Jul 31, 2026, 6:27 PM UTC
Image: 9to5Google
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Google is seemingly working on an item tracker that might compete with Apple’s AirTag. 9to5Google obtained an image of something called a “Google Pixel Tag” that has a small oval shape. The publication also linked to a Slovenian store listing about the Pixel Tag that describes the gadget as an item tracker with a speaker that uses Google’s “Find My Device” network (which is now called Find Hub).
The Pixel Tag is popping up shortly ahead of Google’s planned hardware launch event for August 12th. Google has already shown off teases of the Pixel 11 lineup for the event, and leaks have ...
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