TECH NEWS

Google LSA Billing Is a Temporal Data Problem: Why Historical Configuration Matters

A Local Services Ads lead can be disputed days after the original customer interaction. By then, the business may have changed its opening hours, adjusted its ad schedule, modified its call-routing system, or migrated its campaign into Google Ads. The call record may still exist, but the configuration surrounding that event may no longer be visible in its original state.

This creates a data engineering problem: can an agency reconstruct the conditions that existed when a lead was evaluated, rather than relying on the account's current configuration?

Google's October 2026 Local Services Ads update makes that question more relevant. Under Google's documented rules, certain unanswered calls during business hours can qualify as valid leads when the caller remains connected for more than 20 seconds. IVR behavior, call handling, business hours, and ad scheduling can affect how an interaction is evaluated. Google also applies rules to qualifying follow-up calls and subsequent...

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How To Make Your Older Android Phones Last Longer

Tap the brakes before you upgrade. Georgeclerk/Getty Images There's no getting around it: New phones are expensive. Regardless of brand or platform, a brand-new phone is going to cost a pretty penny thanks to the global memory shortage and its subsequent price increases that have pushed the

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'I have no lack of inspiration from the amazing gameplay itself' — Call of Duty: Modern Warfare 4 composer says Infinity Ward's sound team were a 'huge creative influence' on the soundtrack and 'integral in shaping the overall vibe'

* Call of Duty: Modern Warfare 4 composer Jason Graves has revealed some inspirations behind the game's soundtrack * He attributes much of it to the gameplay and Infinity Ward's sound team * He confirmed that he didn't reference previous Modern Warfare soundtracks, but there is "

Don't Throw Away Your Old AirPods — Do This Instead

Instead of getting rid of your old AirPods, replace the battery and give them a new purpose. AirPods are built to last, and they usually work for years before they stop functioning completely. You'll likely buy new AirPods before your old ones stop working, though they may no

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Your Apple Watch has 2 new controversial listening features – but you have to opt in

ZDNET’s key takeaways * Siri Recap and Live Rewind are now available to try in beta. * Siri Recap summarizes your conversations into notes. * Live Rewind transcribes the last 15 seconds. Siri Recap and Live Rewind, Apple’s two controversial, always-listening Audio Intelligence features, are now available on the Apple Watch

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How To Make Your Older Android Phones Last Longer

'I have no lack of inspiration from the amazing gameplay itself' — Call of Duty: Modern Warfare 4 composer says Infinity Ward's sound team were a 'huge creative influence' on the soundtrack and 'integral in shaping the overall vibe'

Don't Throw Away Your Old AirPods &mdash; Do This Instead

Your Apple Watch has 2 new controversial listening features – but you have to opt in

Don't Throw Away Your Old AirPods — Do This Instead