Google launches its ‘universal’ online shopping cart ahead of the holidays

Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Google’s intelligent AI shopping cart is finally here, and just in time to tempt users into Black Friday and seasonal holiday spending. The Universal Cart tool Google previewed at its I/O event in May is now rolling out in the US across the Gemini app and Google Search, with the aim of making it easier to stay organized and save money when shopping online.

As the name suggests, it’s a “universal” digital cart that lets you save products from multiple retailers in a single unified space, and works across different Google platforms. That means you can find and add a bunch of products using the Gemini app and Google Search AI Mode, and they’ll all be saved to the same cart. There are also plans...

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