Google is using Nvidia’s own playbook to break its grip on AI chips

https://media.thenextweb.com/2026/03/Alphabet-handed-Sundar-Pichai-a-692M-pay-package.avif

To build a serious rival to Nvidia, Google has reached for Nvidia’s own playbook.

A Wall Street Journal investigation lays out how Google is using financial guarantees and what the industry calls “circular financing”, the very tactics that helped make demand for Nvidia’s chips unstoppable, to win data-centre customers for its own silicon.

The clearest example sits on the southern shore of Lake Ontario, a short drive from Niagara Falls.

The $3.2bn guarantee by the falls

At an AI data-centre cluster in western New York known as Lake Mariner, Google has provided a $3.2bn financial guarantee, according to the WSJ. The site’s developers, TeraWulf and the Google-backed cloud provider FluidStack, will rent computing power from thousands of Google’s tensor processing units, or TPUs, to Anthropic.

The guarantee helps the data centre raise cheaper debt, which is exactly how Nvidia has repeatedly stoked demand for its own chips. “They want to...

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