Google Is Bringing New AI-Powered Ad Formats To Search
Finally, the Google I/O announcement you’ve been waiting for.
With Google transforming search into an AI-driven experience, it was only a matter of time before AI ads entered the fray. As part of its Google I/O week announcements, the company previewed how Gemini-powered, conversational ads will start appearing in search results. Fortunately, all of the new AI-generated ad formats will be labeled as "sponsored."
Google is testing two new ad types in AI Mode, both powered by "an independent AI explainer." First, Conversational Discovery Ads will appear in AI Mode's answers. The company explains to its advertisers that "your ad answers a person's specific question." (Who among us hasn't dreamed of their questions being answered by ads?) Then there's "highlighted answers," which insert ads into AI Mode's recommendation lists. For example, if you ask it about the best language apps, a sponsored entry for Duolingo might appear.
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