Google invests in A24 to build AI movie tools
Jess Weatherbed is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
Google’s DeepMind AI lab is teaming up with A24 to develop new movie production technologies that aim to help future filmmakers “expand their storytelling possibilities.” As part of this new research and development collaboration, The Wall Street Journal reports that Google is investing “around $75 million” into A24, marking the first time the search giant has taken a stake in a film studio.
“The collaboration pairs a world-leading research lab with the industry’s most filmmaker-forward studio to help artists develop new workflows and techniques,” Google said in its announcement blog. “This ensures the tools of the future are shaped by the creators who use them.”
The partnership is expected to span across “multiple projects over time” according to Google, though the announcement doesn’t mention...
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