Google Introduces 3 More Top-Level Domain Names, Including .Eat and .Fly - CNET

We’re trained to type .com almost on autopilot, but more top-level domains are coming. You’ll soon see websites ending in .eat, .fly and .here. It’s a new way for restaurants, travel agencies and other service providers to customize their online presence.

Google successfully filed these domain types with ICANN, the Internet Corporation for Assigned Names and Numbers, back in 2012, but only released the new registry options to the public on Tuesday.

There’s always a concern that someone will steal a business’ domain name, a process known as cybersquatting. To prevent new top-level domains from being registered and ransomed at high prices, Google’s partnered registrars offered .eat, .fly and .here websites to registered trademark holders ahead of a wider rollout. This closed access period lasted from Sept. 1 to Nov. 9.

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