Google gives publishers a new way to fight AI-driven traffic losses
As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more often across Google Search, Discover, and Google News.
The tech giant said it’s making this new, interactive “Preferred Sources” button available to online publishers to embed on their own websites.
The launch follows Google’s rollout of Preferred Sources in May to Google’s AI experiences, including AI Mode and AI Overviews. The option was previously available in Top Stories.
The idea is to make it easier for readers to find links from the sites they know and trust when they’re searching for content or interacting with Google’s AI to learn about a topic or read the latest news. As of May’s launch,the company said...
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