Google Gemini Knows Me in Russian — But Recommends My Competitors in English

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A hands-on experiment in cross-lingual AI Visibility, RAG entity resolution, and why your professional identity may not survive the language barrier.

The Setup

In early August 2026, I ran an experiment on myself using Google's Gemini in AI Mode.

Over the previous six weeks, I had deliberately built a narrow, high-density digital footprint on a single professional topic: Generative Engine Optimization (GEO) and AI Visibility for SEO. Five Russian-language articles across five different publications — a mix of business media outlets and specialized industry publications. All under my byline. All linking back to my agency and my author profiles.

I wanted to see how Gemini would describe me if a potential client typed my name into the AI search box.

I ran the same query twice, separated only by language.

Query 1 (Russian): Владимир Синицын geo

Query 2 (English): vladimir sinitsyn seo

Same person. Same model. Same product (Google AI...

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