Google DeepMind Partners With Hollywood Indie Darling A24 to Develop AI Filmmaking Tools
The production studio is receiving $75 million to produce AI tools for its filmmakers -- and for the search giant's AI ecosystem.
3 min read
A24 is the independent studio largely responsible for making modern arthouse movies mainstream, with recent hits like Marty Supreme and Backrooms shaping cultural conversations.
Now the cult film production company is partnering with Google's AI-focused DeepMind team to develop AI tools for its filmmakers, according to an exclusive report from the Wall Street Journal. As part of the deal, Google is investing $75 million into A24's 20-person Labs team to create new tools for movie production and distribution. These tools will be available to A24 creators, but they'll also funnel back into Google's AI ecosystem.
Google previously partnered with Darren Aronofsky, a firm believer in using generative AI in filmmaking, and the director of movies like Black Swan and The Whale. But this...
Copyright of this story solely belongs to cnet.com. To see the full text click HERE
