Google Confirms Higher Pixel 11 Prices Driven By Sixfold Surge In Memory Costs
If you were planning to upgrade to a Pixel 11 next month, prepare to pay more for it than what you might expect. Shakil Barkat, Google’s Vice President of Devices and Services, confirmed in an interview with 9to5Google that price hikes are coming, driven by an unprecedented surge in memory costs across the semiconductor industry.
The comments come just days after Adata chairman Chen Li-bai warned that the memory crisis is a lot worse than many people think, and mere weeks before the scheduled Made by Google hardware event, which will see the unveiling of the Pixel 11 series (and likely other products) on August 12, 2026.
As Barkat tells it, Google absorbed volatile supply chain costs for as long as it could, but it has become increasingly difficult to shield consumers from the soaring price of mobile DRAM. It's the same dilemma that Apple faced, which came to...
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