Google built a 99 dollar AI health coach. Whoop responded with real doctors.

https://media.thenextweb.com/2026/05/whoop-doctors-fitbit-air-google-health-ai.avif

TL;DR

Google launched the 99 dollar screenless Fitbit Air and a 9.99 dollar per month Gemini-powered AI health coach. One day later, Whoop responded by adding on-demand video consultations with licensed clinicians to its app.

Google launched a 99 dollar screenless fitness tracker and a 9.99 dollar per month AI health coach powered by Gemini. One day later, Whoop announced that it would add on-demand video consultations with licensed clinicians to its app. Google is betting that artificial intelligence can interpret your health data. Whoop is betting that you still need a doctor. The US Food and Drug Administration, which relaxed its oversight of both AI health tools and consumer wearables in January, is betting that neither needs much regulation.

The sequence is not a coincidence. It is a philosophical split in the wearable health industry, articulated in product announcements issued 24 hours apart. The question both companies are answering...

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