Google brings its age-assurance technology to Android developers worldwide

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Google is expanding its answer to Apple’s age-assurance tools with Wednesday’s news that it will bring its Play Signal API to users worldwide by the end of 2026. The technology, already available in Brazil, allows Android developers to identify their apps’ younger users in order to provide safer, age-appropriate experiences.

The expansion will initially bring the API to Australia and Canada by mid-August, before rolling out globally to all markets by year-end.

Its arrival comes as lawmakers and regulators in global markets are increasingly pressuring app stores to provide better protections for minors. Apple, for instance, launched its age-verification tools globally this February to comply with the growing number of age-verification laws.

Like Apple, Google’s technology allows developers to obtain a user’s age range without needing to access their personal information, like date of birth. Instead, it enables parents to share their child’s age range directly with apps. It also...

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