Google basically confirms the Pixel 11 is getting a price hike

https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Screenshot-2026-07-15-at-11.36.30-AM.png?quality=90&strip=all&crop=0,6.913700090708,100,86.172599818584

It’s just the latest victim of RAMageddon.

by Terrence O'Brien

Jul 25, 2026, 6:13 PM UTC

Image: Google

Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.

Google’s Vice President of Devices and Services, Shakil Barkat, all but confirmed in an interview with 9to5 Google that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the rumored price hike is not a complete surprise. Companies from Apple to Nintendo, Microsoft to Roku, have all raised their prices in response to the soaring cost of memory.

Barkat said that Google had “shielded our consumers from supply fluctuations for as long as possible,” but that the “economics have fundamentally shifted and we’re not immune to that.” He went on...

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