Google and Ford are funding a push into the trades, the jobs their AI can’t do
The four companies announced the Alliance for America’s Skilled Trades on Tuesday. The pitch is a labour shortage. The subtext is harder to miss.
The number behind it
Employers cannot find enough electricians, technicians, and builders. The alliance puts the gap at 2.1 million unfilled skilled-trade jobs by 2030, across manufacturing, infrastructure, and energy. It counts 130,000 more electrical workers needed by 2030, and over 350,000 auto technicians by 2029.
The founders say they have already backed skilled-workforce programmes across 30 states. The new group is meant to pull those efforts together.
What it will do
The plan has three parts, the companies told CNBC. Build the pipeline with awareness campaigns and clearer routes in. Scale apprenticeships and pre-apprenticeships, backed by a data report with Burning Glass and Jobs for the Future. And widen partnerships with unions, colleges, and non-profits.
Writing in Fortune, the four founders framed it...
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