GoKwik and PayU bring multi-brand D2C shopping to ChatGPT, launch AI-powered commerce experience
GoKwik and PayU have partnered to introduce what the companies describe as India’s first multi-brand direct-to-consumer (D2C) commerce experience integrated with ChatGPT, enabling consumers to discover, compare and purchase products from multiple brands within a single AI-powered conversation.
The platform is initially available with brands including Hyphen, Beardo and Kilrr, with GoKwik planning to extend the capability across hundreds of brands in its merchant ecosystem.
The initiative marks a significant step towards agentic commerce, where artificial intelligence not only assists with product discovery but also facilitates end-to-end transactions within a conversational interface.
AI-powered shopping without leaving the chat
The new commerce experience allows consumers to search for products using natural language prompts, compare recommendations, add items to a cart, complete checkout and make payments—all without switching between multiple websites or applications.
The companies say the platform is designed to address one of the biggest challenges facing India’s rapidly growing D2C...
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