Giorgia Meloni files to trademark her voice against AI deepfakes
Italian Prime Minister Giorgia Meloni has applied to trademark her voice at the European Union Intellectual Property Office (EUIPO). The EUIPO record lists a sound mark filed on 5 October in her own name, as an individual, through the Italian firm Praxi Intellectual Property. As of 9 October, the application was still under examination.
The mark is a four-second recording in which Meloni says “Io sono Giorgia Meloni” (“I am Giorgia Meloni”) twice. Her office confirmed the filing, Reuters reported, describing it as a move to protect herself against AI-generated deepfakes.
The application covers three classes of goods and services. They include downloadable multimedia files and recordings, and publishing books, newspapers and magazines. They also cover organising conferences, cultural events and live entertainment, and organising political rallies.
Where the phrase comes from
“Io sono Giorgia” is a line from a 2019 rally speech that was later turned into a...
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